Learn my signature edit
Pivot &Thrive
Are you a burnt out family or wedding photographer looking to embark on an exciting new chapter in your career?
As the world of photography evolves, the demand for Personal Branding Photography has reached new heights.
If you're ready to explore fresh opportunities and redefine your creative path, pivoting into Personal Branding Photography might be the game-changing move you've been waiting for!
Why Personal Branding?
In today's digital era, personal branding has become a necessity for entrepreneurs, influencers, and professionals. The demand for high-quality, visually compelling images to showcase individuals' stories and personalities has skyrocketed. As a Personal Brand Photographer, you will play a vital role in helping clients build their brand identity and stand out in the digital world.
ASIDE FROM GETTING YOUR WEEKENDS & EVENINGS BACK
HERE ARE THREE REASONS WHY PIVOTING INTO PERSONAL BRANDING WILL HELP YOU SKYROCKET YOUR SALES & HELP YOU FIND MORE BALANCE AS A PHOTOGRAPHER
Less Competition
By offering personal branding photography, you tap into a growing market with a high demand for your services, creating a lucrative income stream.
1
Repeat Business
Effective personal branding photography helps clients build and maintain their online presence consistently. As your clients' businesses grow and evolve, they will need updated photography to reflect their journey. By fostering long-term relationships and delivering consistent quality, you'll enjoy recurring business from satisfied clients, resulting in a steady stream of income.
2
Premium Pricing
Personal branding photography is a specialized service that requires a unique skill set and an understanding of brand identity. As a result, clients are willing to invest premium prices in photographers who can deliver exceptional and tailored results. By positioning yourself as an expert in this niche, you can command higher rates, increasing your earnings per project and maximizing your overall income.
3
In Feb 22 I signed up for Charlottes 8 x week group mentorship & a 4 hour folio building day. Every week I left the call I was motivated & inspired to take action in my business. Charlotte is generous with her time & cares about her students. This course has helped me start a business with confidence & a dream folio I am proud to sell.
CLIENT-TANYA BISHOP PHOTOGRAPHY
Learn how to work with
MILLION DOLLAR CLIENTS
And manage large marketing budgets, campaigns & teams with confidence
Swap months of editing the same wedding images & host mini brand sessions for
$3000-5000+a day
READY TO MAKE SALES THIS EASY?
Learn how a brand new follower found me & paid me in full within 6 minutes!
$3500 paid in full within 6 minutes
Imagine creating a FREE post, gaining a new follower & being paid $3500 IN FULL within 6 minutes! All without a sales call, follow up email, discount or scarcity tactics.
Inside the Course I show you how to convert client's with ease through messaging & setting your socials up as a SELLING machine
Initial
Booking
Automated
Up selling
Censored for client's privacy
$3200 in deposits
$3000 in up-sales
$5500 profit day
Sold OUT in ONE Hour
Imagine being able to sell out a MINI shoot day within 1 x hour then SELL a further $3000 worth of images following the session through AUTOMATIONS!
I am showing you the exact launch method I use for shoot days, how to host a shoot day, how to deliver images & upsell to more without having to do a SALES call
STUDENTS RESULTS
EMMA - SOCIALLY CREATE
FROM NO CLAIRTY OR CONFIDENCE IN HER WORK TO BOOKING $3000 SHOOT DAYS
Emma has experienced an amazing transformation with not only her work & income but mindset.
Together we worked in a 1:1 mentorship where we dove deep into strategy, pricing to profit & finding confidence posing & editing her work.
Emma has traded a 5 day week working for $10 per hour to now making $3000 per week working only 2 days.
This transformation was made in less then 6 months & she is still growing.
Want results like this?
8 X WEEK MENTORSHIP
This is a 1:1 mentorship kicking off November 2023 featuring online lessons, plug & play templates & weekly zoom calls.
Inside this mentorship I will walk you through a fool proof step by step guide to adding Personal Brand Photography to your offers in time for the new year.
THROUGHOUT THIS COURSE
You will learn:
MODULE ONE
Personal Brand Photography Essentials
- Understanding Personal Branding: Explore the significance of personal branding and its impact on photography.
- Defining Your Style: Identify your unique photography style that aligns with personal branding.
- Gear and Equipment: Learn about essential camera gear and equipment for personal brand photography.
MODULE TWO
Identifying Your Dream Client Avatar & Build a Folio that GETS SALES FAST
- Defining Your Ideal Client: Identify and understand the characteristics and needs of your dream personal brand photography clients.
- Targeting Your Niche Market: Tailor your marketing efforts to attract your ideal clients and stand out in the industry.
- Build a folio the right way with our proven step, by step guide to winning dream client's from day one.
MODULE THREE
Profitable Planning & Automised WorkFlow
- Client Consultations: Conduct thorough consultations with clients to understand their needs and align the photoshoot with their brand vision.
- Photoshoot Planning: Strategize and organize photoshoots to ensure they reflect clients' brand identities and messaging.
- Wardrobe & Styling: Offer guidance to clients on wardrobe selection and styling to enhance their personal brand images.
-Learn how to manage your clients relationships our CRM & Automated workflow.
MODULE FOUR
Posing and Directing Clients
- Learn flattering posing techniques & flows to capture natural and authentic images that sell.
- Learn how to capture emotion & make clients feel calm on set.
- Learn how body language and facial expressions can impact brand perception.
- Learn how to pose individuals & groups.
- Learn our posing commandments for a perfect headshot every time .
MODULE FIVE
Editing & Post Production
Post-Processing and Image Editing
- Introducing post-processing software and tools for image enhancement.
- Teaching techniques for maintaining a consistent editing style across the brand.
- Demonstrating retouching methods while preserving authenticity.
- Learn how to outsource & use time saving AI software.
Curating and Presenting professional Galleries for Sales.
- Learn the exact sizes needed to export images.
- Learn how to present images & automate sales.
Bonus: Learn Light & Airy Photography & Gain access to our presets.
MODULE SIX
Marketing Personal Branding Photography even without a port folio.
- Developing a marketing plan for a personal branding photography business.
- Utilizing online platforms, social media, and networking to attract clients.
- Pricing strategies and packages for personal branding photography.
- Learn how to plan, launch & host a profitable shoot day.
- Learn our proven marketing strategies for repeat & consistent business.
MODULE SEVEN
Lighting and Composition for Brand Photography
- Understanding how lighting impacts the mood and perception of the brand.
- Exploring different lighting setups for indoor and outdoor photoshoots.
- Discussing compositional techniques to create powerful brand visuals.
- Learn how to shoot & pose in a studio with our intro to studio light module.
- Learn how to compose images that can be used across multiple social media platforms.
YOU WILL ALSO GET:
A peak behind the scenes of 3 x Photoshoots
Watch me plan, pose & edit a
Personal Branding Session.
Watch me host a shoot day.
Learn how to scout a location for light & host a luxury shoot day. Learn my tips on managing multiple personalities & avoiding burn out.
An entire Library of DONE FOR YOU
workbooks, emails, sales scripts & more.
Pivoting into personal brand photography not only allows you to stay consistent with your work but also opens doors to a fulfilling and rewarding career where your passion, expertise, and strong client relationships will thrive. Embrace this exciting journey of creative pivot, and watch your photography career flourish like never before.
This course is AMAZING & has given me so much to think about.
I can't believe I never thought about the numbers in my business, but using this pricing calculator makes so much sense & I now realise how long I have really been undercharging for my time.
This week I put my prices up by double & got a booking straight away, which proves it was all in my head! Thank you!
STUDENT- AUTHENTIC LENS CO
You will finally be able to achieve these things:
A LIFE WITH YOUR WEEKENDS & EVENINGS BACK
DREAM CLIEN'TS THAT VALUE YOUR CRAFT & PAY YOUR WORTH
A TEAM OF PROFESSIONALS THAT SUPPORT YOU & YOUR CLIENT'S
NO MORE WORKING SOLO
Meet
your teacher
Hey,
I''m Charlotte
I started my career in photography specialising in luxury weddings & family portraits.
As a mum of three I loved the freedom , flexibility & opportunities photography brought me.
I was booked for Luxury weddings in Europe & only had to work part time to reach 6 figures in my business.
Sounds great right? It was, until it wasn't
As my children grew & went to school I realised I didn't see them as much as I wanted anymore. Working weekends & evenings took a toll & editing weddings took me not only weeks, but MONTHS!
I was burnt out, creatively drained & needed to make a change.
In 2019 I pivoted into Personal Branding full time & I have never looked back. In 1 year I was able to make more money than I ever had as a wedding photographer working LESS hours & finding more balance in my business.
My editing time has halved & I am back enjoying life and business with client's that not only value my time & craft but feel so totally aligned.
I can't wait to help you get your life back by pivoting into this growing genre.
1:1 PORT FOLIO BUILDING DAY
LEARN WITH ME IN PERSON
$5000 INVESTMENT
- Learn my entire work flow & how to plan a successful shoot day.
- Get access to a luxury shoot location , 4 x models , hair & makeup all day & build a port folio of your dreams with me by your side.
- Find confidence in posing your clients with confidence.
- Learn my EXACT editing steps with 1:1 support post production
CHARLOTTE LOUISE EDUCATION &
THE BRANDING BAR STUDIO
